10/19/2023 0 Comments Blackletter typeface blueprintSome while ago, when I discussed the possibility about publishing a book about type and color with Bertram Schmidt Friderichs of Hermann Schmidt Verlag in Mainz Germany he warned me 'Never start a book, or presentation with Gutenberg people will be bored, will fall asleep or will leave to the bar, you will not have their attention'. This was the moment when my research took off. And only typedesigners continue to think in this restrictive terms. Our world is in full color, the web is in full color, Hollywood doen't produce any black and white movies anymore. This started when I heard a very high profile type designer stating: 'Traditionally, typedesigners think in black and white' … On which I thought Oh? Really? Is this true? Color is eveywhere. There is no black and white in our worldĪs said, type and color is a subject which fascinates met for quite some years now. In a way you can say that our world is not bigger that 26 characters, however, everything we do is in full color. We publish books, write articles, and we organize workshops. The output of our studio is very diverse, we design prototypes, typefaces and we're graphic designers. We are based in Amsterdam, however, we work for clients all over the world. This presentation reflects my own personal opinion ragarding the subject.īefore I start I will give you a small introduction about my studio Novo Typo. This talk will be about type and color, a subjects which fascinates me for quite some time now, however, before we start there's a small disclaimer This presentation is prejudiced, subjective and completely unscientif approach to the subject. It's a true honor to give this presentation in front of such a distinguished audience. Many thanks for the introduction and also many thanks for the organization for inviting me.
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